A Southern Shopping Tradition Since 1839

Curated style, timeless pieces, and a shopping experience in the heart of Oxford, Mississippi.

Southern Style

For generations, Neilson’s has been a destination for men’s, women’s, and children’s clothing, gifts, and accessories, offering a curated selection and a personal shopping experience you won’t find anywhere else.

Three women wearing fall fashion from Nielsen's Department Store.

More Than a Store, A Southern Tradition

At Neilson’s, shopping is personal. Our team knows our customers by name, understands their style, and helps them find exactly what they need, whether it’s a game day outfit, a special occasion dress, or the perfect gift.

  • Women's Ole Miss Rebel fashion at Nielsen's Department Store in Oxford, Mississippi

    Game Day Style

  • Women's fall clothing at Nielsen's Department Store in Oxford.

    Women's Clothing

  • Men's clothing at Nielsen's Department Store in Oxford

    Men's Clothing

  • Chilren's clothing at Nielsen's Department Store in Oxford

    Children's Clothing

  • Tween clothing at Nielsen's Department Store in Oxford

    Young Ladies & Young Men

  • Three knee-high boots in yellow, light blue, and black displayed on a shelf.

    Shoes

  • Fashion and gifts at Nielsen's Department Store in Oxford, Mississippi.

    Gifts & Special Occasions

  • Clothing and accessories at Nielsen's Department Store in Oxford.

    Accessories

Your Guide to 2026 Ole Miss Game Day Style

From The Grove to away games, knowing what to wear is part of the tradition. Explore our full 2026 game day color guide and plan your outfits for every matchup this season.

Brands We Carry

Carefully curated labels known for quality, style, and timeless appeal.

A few of our partners:

Spanx

Mizzen & Main

Southern Tide

Free Fly

Dolce Vita

Liverpool

Jude Connally

Rifle Paper Co.

Le Creuset

Style & City Guide

What to Wear to Ole Miss Game Day

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Oxford Wedding Guest Style

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Welcome to Oxford: More Than Just a College Town

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Since 1839

A cornerstone of the Oxford Square for nearly two centuries, Neilson’s has built its reputation on quality, style, and personal service that stands the test of time.

Visit us on the Oxford Square

Located in the heart of Oxford, Neilson’s has been a part of the Square for generations. Whether you’re shopping for game day, a special occasion, or just browsing, we invite you to stop in and experience it for yourself.

 

Come See Us Today!